01
We Certify
نُوثّقCurated, vetted third-party and imported suppliers. The red dot marks a product we did not make but have judged worthy of the seal - tasted, ranked, and stood behind.
Vetted · Imported#D32F2F
AVIL · افلEst. KSA · 2013
Brand Playbook · Case Study
The Notary
الموثق
AVIL is repositioned as the elite curator and benchmark of sweets in Buraydah, Al-Qassim. We do not simply sell confection - we certify it, we make it, and we host it.
CertifyMakeHost
For final review · 2026
01Introduction
مقدمةA house of sweets, re-drawn as an archive.
Since 2013, AVIL has grown inside the date country of Al-Qassim. The new strategy stops treating the brand as one more retailer and installs it as the region's standard-bearer: the Notary who records what is worth keeping.
Everything that carries the AVIL seal has been examined - sourced, made, or hosted under one discipline. This case study is the legal record of that taste: a system of marks, materials, and spaces precise enough to repeat and confident enough to be copied.
02The Mark
الشعارBuilt on a grid, balanced by hand.
Logo 5 is the primary mark - a refined, flowing lock-up where the 'I' resolves into a single circular punctuation, the seal of the Notary. Every stroke sits on a measured grid so the mark reproduces identically at any scale, from a copper eyelet to a storefront.
Cap height
140 u
Stroke weight
3.2 u
Dot radius
5 u
Clear space
1× cap
Primary
Reversed
Mono
03The Notary Model
نموذج الموثقThree dots. One seal.
The whole brand reduces to a colour key. Every product, shelf, and sleeve declares which of the three roles it plays. The colour is the promise; nothing ships without one.
CertifyMakeHost
02
We Make
نَصنعAVIL's in-house premium artisanal production. The peach dot is our own hand - artisanal rawness, made in small batches and signed by the house.
In-house · Artisanal#ECA184
03
We Host
نَستضيفHosted local families and boutique partners. The blue dot is the table we set for others - a residency for makers we choose to platform under our roof.
Local · Boutique#1E88E5
04Palette & Material
الألوان والخاماتWarm earth, held in shadow.
The palette reads like sun-baked clay seen at dusk - terracotta and blossom tones anchored against charcoal, navy, and matte black. Reserved and low in vibrancy, so the three signal dots always speak loudest.
01
Terracotta
#C35237
02
Salmon / Peach
#ECA184
03
Orange Blossom
#D8A88A
04
Charcoal Grey
#2A2E33
05
Deep Navy
#1D2A3A
06
Matte Black
#141414
04.2Materiality
01 / MaterialRaw concrete
Structural ground. The unfinished surface everything else is set against.
02 / MaterialRed travertine
The tiered counter. Veined, warm, ceremonial - where the seal is given.
03 / MaterialCopper & bronze
Eyelets, machinery, fixings - the warm metal of the house.
Semi-translucent vellum
Belly-bands that mute third-party branding under the seal.
Hand-distressed paper
Torn edges; the archival, handled quality of a kept record.
Raw terracotta brick
Breeze-block screens; light and shadow as ornament.
Deep navy ceramic
A still, cool field set behind the warm product.
05Typography
الطباعةArabic / PrimaryVazir
افل
الموثق · معيار الحلويات في بريدة
Clean, high-end Arabic set in Vazir. Used for the name, headlines, and any voice addressed to the Kingdom.
Latin / TechnicalJetBrains Mono
AVIL
THE NOTARY · BENCHMARK OF SWEETS
Monospaced and archival. Captions, specimen labels, hex codes, and certification stamps - the ledger voice of the house.
ABCDEFGHIJKLM 0123456789 · & @ #أ ب ت ث ج ح خ د ذ ر ز س ش ص ٠١٢٣٤٥٦٧٨٩
06The Buraydah Boutique
المعرضAn interior built like a reading room.
The space reads as a registry, not a shop. You enter through a terracotta screen into a cool concrete room where each sweet sits in its own cradle - certified, lit, and kept.
01Storefront
Sculpted facade, clay screen filtering the Qassim light.
02CELDOM screen
Breeze-block inspiration.
03Travertine counter
The tiered, ceremonial bench.
04The hosting room
Warm minimalism over raw concrete.
05Navy tile bar
Deep ceramic backdrop and bar.
07Packaging Concepts
التغليفThe product, sealed and recorded.
Monolithic Column Packaging · the three source streamse9ffd1d5
We Host
افل
AVIL
Charcoal
We Make
افل
AVIL
Terracotta
We Certify
افل
AVIL
Matte Black
We Host
We Make
We Certify
Architectural Screen Sleeveb4fb4ba4
The premium category package. An outer sleeve cut as a breeze-block lattice; the product reads through the screen exactly as light reads through the facade. Hover to slide the vellum band away.
AVILافل
Integration Mockup · vellum band & tagd50e43b2
A semi-translucent vellum belly-band mutes any third-party branding; over it, a hand-distressed terracotta tag with a copper eyelet records what the seal certifies.
Vellum band · branding muted
Certified by The Notary
REF · QSM-2013
The feed is the ledger.
The grid speaks in the same archival voice as the packaging: notary numbers, certified seals, and short lines of brand philosophy set in warm terracotta and monospaced type.
معيار الحلويات
“If it carries the seal, it has been judged.”